What do you do - really?

• Do you sell drills or do you sell holes? Or do you explain why holes are necessary?
• Can you explain your products and services to businesspeople? To Technicians? To the nabour?
• Can you describe exactly why you are better than others?

Branding and product-marketing is about making a product and a company known - for the right things.

You do this by being

• truthful
• consistent
• entertaining
• everywhere
• persistent

I have solid experience with

• presentations at in-house seminars and meetings
• presentations at partner seminars and meetings
• presentations and booth staffing at symposiums
• presentations directly to techincal and business customers
• presentations in connection with bids and PoCs
• presentations at staff meetings and as pure entertainment

Selected references

• ”Full Monty” on BEA SOA architecture
• Presentation material for NATO workshop
• Booth at JAOO exhibition for ten years
• DECUS
• Javagruppen
• Presentations at eclipse.dk
• Afternoon meeting series on objectorientation for partner employees